In this mobile Internet age, more and more people are abandoning computers and laptops to surf the web with convenient mobile devices. Over 33% of shoppers already use mobile devices during the buying cycle. If your website is not cell phone user-friendly, your dealership is losing out on the fastest growing segment of automotive shoppers.
With Strathcom Media's web to mobile feature, consumers can view your dealership's website and inventory in a special format on their mobile device, such as an iPhone, BlackBerry, or any phone with a Windows mobile navigation system. Web to mobile allows consumers to view your entire inventory anytime and anywhere.
Between 2009 and 2011 we saw a 1000% increase in browsing on mobile devices worldwide. What's more important is that many of your competitors are not yet optimized for mobile browsing. Google research shows that 67% of customers using mobile devices would be more willing to buy from a mobile website, while a full 61% would likely leave a website not optimized for mobile viewing.
Having an cell phone/Iphone, Ipad-friendly website can make this audience more likely to engage with your company and buy your products. Here's a summary of why a mobile site will benefit your business: