The basic principles of online and offline sales will always remain the same, but the tools by which we implement those principles have changed. Today's Online Automotive Sales Techniques (TOAST) is a unique car salesman training program in Canada that will transition your dealership into the online sales environment.
TOAST is unlike traditional car dealership marketing training. Developed by Stuart Bendall who has over seven years of online automotive sales experience, TOAST is real-world tested and not simply material taken from a book. It is an entirely new look at car marketing online.
TOAST training provided a uniquely different approach in helping our Team understand today’s car buyer and how they interact. Stu did a great job explaining the importance of proper technique when corresponding with our clients through email. He also provided us with a number of ways to promote our store online, as well as tips on how to keep the customer engaged when browsing our website. The way we communicate with our clients today is completely different than yesterday and the sooner you realize this the more successful you will become. Our store sent 10 employees and everyone left with a much better insight on Today’s Online Automotive Sales Techniques.