Dealer Training
Explained by a salesman, like a salesman to salesmen.

The basic principles of online and offline sales will always remain the same, but the tools by which we implement those principles have changed. Today's Online Automotive Sales Techniques (TOAST) is a unique car salesman training program in Canada that will transition your dealership into the online sales environment.

TOAST is unlike traditional car dealership marketing training. Developed by Stuart Bendall who has over seven years of online automotive sales experience, TOAST is real-world tested and not simply material taken from a book. It is an entirely new look at car marketing online.

Have you changed?

Morning Topics include:

  • Effective online advertising
  • Getting people to your own site
  • Receiving and replying to a lead
  • Building value in yourself, your dealership and the product
  • The online Sales Process
  • Making and confirming the appointment

Afternoon Topics include:

  • Google search
  • Online advertising
  • Google Analytics (measuring your success)
  • Adwords (how they work)
  • Handling reviews
  • Social media (Facebook, Twitter)

Who the Hell is Stuart Bendall?

Upcoming Training Dates

  • May16
    TOAST Halifax
    Four Points Hotel, Halifax
    1496 Hollis Street
    Halifax, NS B3J 3Z1
    $199 per person
    Register Today: HALIFAX
  • May21
    TOAST Vancouver
    Executive Hotel, Burnaby
    4201 Lougheed Highway
    Burnaby, BC V5C 3Y6
    $199 per person
    Register Today: VANCOUVER
Start Kicking Ass Online. LEARN MORE!

TOAST training provided a uniquely different approach in helping our Team understand today’s car buyer and how they interact. Stu did a great job explaining the importance of proper technique when corresponding with our clients through email. He also provided us with a number of ways to promote our store online, as well as tips on how to keep the customer engaged when browsing our website. The way we communicate with our clients today is completely different than yesterday and the sooner you realize this the more successful you will become. Our store sent 10 employees and everyone left with a much better insight on Today’s Online Automotive Sales Techniques.

Thanks Strathcom!

Scott Cook General Manager, Wheaton Saskatoon

Is your website ready? Over 90% of car buyers research online before purchasing.

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