Last update on July 15, 2014.
Why are auto dealers reluctant to do what's right? There are three ingredients that so many get wrong. These ingredients only cost a little time, and yet they are the most effective ways of attracting leads. So why not embrace them? When department managers and salespeople become 'reluctant' to adopt modern sales concepts, I always tell them "It's just the way business is done." None of this is just my opinion, even though I am flattered when they think it is. I'm not just saying this to justify my existence. These are just the facts: