Written by Design .on Nov. 19, 2012 in
Last update on June 3, 2014.
Calls to ActionCalls to action are short phrases written to sound like a personal request made to the customer. They should be short and sweet, and easily found and read when scanning a page. A call to action should lead a customer to a page where they can either commit an action (often filling out a form) or access important information. Some of the common calls to action we use on our auto sites include:
- Find a Car
- Book a Service
- Apply for Financing
- Get a Quote
- Appraise Your Trade-In
- Request More Information
- Book a Test Drive
Sliders are a highly graphical call to action.
SlidersThey're big, bold and in-your-facesliders are here to stay. Modern sliders take advantage of fast loading speeds and large screen real-estate by providing an animated rotation of images or text. They are often used to display photos of the product, but since the slider is often the first thing a customer will see on the site, it's the ideal place for a call to action. A slider can contain multiple calls to action, each slide displaying a different prompt.
Call to action buttons should stand out - there's no such thing as too big or too bold!
Call to Action ButtonsIt can be easy to get lost on a homepage because it is usually one of the most text-rich pages on an entire site. If a customer can't easily get to what they want, or simply don't know where to go next, there's a good chance they'll simply leave. One of the ways of preventing this is by providing prominent call to action buttons. These buttons should stand out highly from the copy text, the main menu, and any imagery on the site. A large site might have 4-5 call to action buttons, but the best option is to draw the customer's focus to a single, featured call to action.
With and without a call to action.
View More ButtonsIf you're supplying teaser information about a product or an article, show the user that they can actually click the image to get to the full item by adding a "view more" call-to-action button to the teaser.
Call to action links are simple way to interconnect the pages of your site.